Issues facing the produce industry and how the produce collective portal solves them

Many of the trading processes in place within the industry today are firmly rooted in traditions and practices of Victorian

And in a world where food shortages abound, the inherent inefficiencies mean that Australian growers are left to plough good food into the ground while families pay high prices for imported food simply because the mechanisms are not available to complete the business quickly, efficiently and with acceptable commercial margins for all players.

In addition, relentless downward pressure on the margins of wholesalers and growers means that the cost cutting opportunities of previous years has reached the end of the road and Growers are already pushing back with some vigour. The overwhelming consensus within the fresh produce category is that finding a solution to the current problems in the process of getting fresh produce from field to table, efficiently and effectively, has become an industry imperative.