Enhances current linear one-on-one negotiations between growers, and sellers and buyers, providing an expansive marketplace for growers to maximise their revenue (ie, more buyers, worldwide, looking at their available produce, eliminating wastage).
Market data allows agents and wholesalers to order specific lines of produce in response to consumer demand cycles, giving them the opportunity for higher returns.
An audit trail of every negotiation and transaction conducted on the platform. Automated transaction process eliminates the need for time consuming phone calls, messages and early morning trade negotiations.
Prices are more transparent along the entire supply chain.
Convenient point of contact with service providers and business specialists at a central online site. Better informed decision making. A greater certainty is provided to the produce purchaser and supplier through the ability to order fresh produce before it is physically available.